case studies

Static

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A group of cyclists laughing during a spin class with disco lights with the static logo overlaid
  • Client

    Static

  • Number of Sites

    1

  • Year

    2020

  • Location

    London

We created an integrated audio, visual and lighting solution to help London spin studio, static, create mind-blowing live cycling experiences.

  • Distributed audio solution
  • Feature lighting
  • Large scale Philips displays
  • Spivi integration
  • Audio reactive graphics
  • Digital signal processing
  • Instructor mic bundle

“We found Hutchison Technologies to be a great AV partner. Through the design phase we worked together to produce a plan for an incredible studio AV system. They brought a depth of knowledge and experience that was truly next level.”
Ollie Chipp | Managing Director, static

Static

Static London is situated in the upmarket Nine Elms Lane. It is a premium indoor cycling studio for those who are looking to energise their body and mind. Static classes are all-encompassing, with graphics on screen that sync with the studio’s lighting, pulsing and reacting to the music, creating an experience comparable to a night out.

The vision

Static were looking to create a unique and exceptional experience by offering the best spin classes in the market. To do so, they would equip their uniquely talented instructors with world class equipment and best-in-class AV and lighting.

The solution

“Hutchison Technologies worked flexibly, allowing us to opt out of aspects that didn't fit our vision and helped us incorporate bespoke elements and capacity for future upgrades.”
Ollie Chipp | Managing Director, static

Our team of engineers installed three Apart Marine speakers in the changing rooms and eight Apart OVO5t speakers throughout the reception area. This allows for brilliant background music to be played whilst members socialise, warm-up and cool-down before and after classes.

In the spin studio, we supplied two 86” Philips Displays on the front wall for displaying the smart training software, Spivi, and mind-bending audio-reactive graphics. This means members get real time performance data and interactive scenery through Spivi, as well as exciting visuals via Hutchison Technologies integrated software.

Our team installed a Martin Audio distributed audio systems with two 12” Martin Audio subwoofers installed in opposite corners to deliver weighty bass, ensuring ultimate vocal and audio clarity through split instructor vocals. With Bose digital signal processing controllers, the solution delivers balanced, impactful and motivating audio throughout the studio.

For the lighting, we integrated fourteen RGBW wash lights and four pin spotlights that point towards a mirror ball, creating a disco vibe when activated. We also installed four UV cannons and hazers to further emulate a nightclub vibe.

The AV and lighting solution is controlled via a simple and intuitive custom-built iPad interface. The rest of the kit is stowed safely in a locked AV rack, reducing the risk of unwanted tampering.

The result

We are thrilled to have been a part of this exciting project, helping static offer a premium indoor cycling concept that delivers an exceptional member experience.

“The Hutchison Technologies install team was superb and delivered on time, working with and around other contractor teams. Their post-install handover was great. Since the install there have been a few inevitable glitches with a system with bespoke design so many parts, but the support has been admirable in keeping us running and building in redundancy, so we always have a plan B!”
Ollie Chipp | Managing Director, static

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