case studies

"One of the hottest gyms in London" (GQ).

Victus Soul hosts two slick fitness concepts. HIIT & RUN and HIIT & BOX.

• Distributed audio, best-in-class Martin Audio from the Soul Bar to studio spaces
• Dynamic feature & effect lighting
• LED tape, wash lighting and RGB Spots
• Display screens for time clocks and workout moves
• iPad control and automation
• Instructor headmics

The vision

Victus Soul founders, Paul and Pete, had a vision to create a gym that delivered the best HIIT classes in London. They aimed to take their members on truly immersive fitness journeys with the very best instructors in London.

Everything was designed to create incredible member experiences, from the HIIT & RUN and HIIT & BOX classes, to the friendly staff, to the Soul Bar, giving members the best hour in their busy day.

The project

As new disruptors to the London boutique fitness market, Victus Soul chose integrated audio visual solutions to provide individual studio sounds. They combined this with key feature and effect lighting to achieve a striking HIIT experience for their flagship Aldgate site.

We worked with Victus Soul from an early stage to map out their requirements and help them deliver a carefully designed premium experience from the moment you walk through the door.

The solution

We delivered an end-to-end AV and lighting solution across the entire site to help Victus Soul achieve their vision of creating incredible member experiences.

For the audio across the studios, Soul Bar and changing rooms we installed a distributed audio system, featuring best in class Martin Audio speakers.

To ensure their instructors were clearly heard during classes, we equipped them with wireless microphone systems, with Digital Signal Processing (DSP) for added intelligibility.

In each studio, we provided large screens to display timer clocks and workout moves to ensure members know what’s coming up.

We also integrated a dynamic feature and effect lighting solution. LED tape and wash lighting were synced to the EQ of the beat to create the ultimate workout experience.

The technology is fully controllable through a bespoke iPad interface. This gives instructors vastly simplified control of the AV arrangement, allowing them to easily pre-programme the AV and lighting for their classes.

The result

The fully integrated, iPad controlled audio and lighting system help to create the heightened member experience Victus Soul were aiming for. They now offer 60 and 40 minute HIIT&Box and HIIT&Run classes, giving people the best hour of their day.

“We’re looking at opening more sites and looking at some franchising options. We would be working with Hutchison Technologies again to redeploy what we’ve done here.”
Paul Trendell, Victus Soul, Founder

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