Innovation News

Hutchison-t will be giving visitors a sneak peek at the fitness studio of the future at Elevate 2018.

With GroupX still on the rise, and the power of tech to enhance a fitness offering proved beyond a doubt, we’ve decided the time is right to showcase our pioneering work in studio AV to a dedicated industry audience.

We’ll be taking over “The Studio” – a brand new exhibition space that will host a variety of live group exercise performances, virtual content, and Hutchison-t tech demos over the course of the two-day event.  

Mark Hutchison explained: “As typical ideas about fitness have been challenged in recent years, so Hutchison-t have been using technology to disrupt accepted notions of the typical fitness environment. The Studio is our chance to show how the right fusion of technologies can enhance the fitness experience in unique and unexpected ways.” 

Hutchison-t will design the studio and deliver the full technical spec, including pro audio, video wall, automation technology, and advanced Feature and FX lighting, giving attendees the chance to experience a cutting-edge, end-to-end studio AV solution in action.

“Lighting and virtual fitness in particular are featuring ever more prominently on the wish lists of our clients,” added Hutchison-t Marketing Manager Linzi Marshall. “So we’re looking forward to showing the Elevate audience our latest innovations, and exactly why we’ve gained a reputation as industry leaders in these fields.”

As a new addition to the programme, The Studio is sure to be one of the highlights of this year’s exhibition, being held at ExCel London on May 9th and 10th 2018. It will appeal to operators, gym owners, instructors, virtual content providers, and the general fitness public.

For those looking to kit out a studio in the near future, the one-of-a-kind studio design will be up for grabs at a special rate on a first-come, first-served basis during the exhibition – a rare opportunity to try-before-you-buy that’s virtually unheard of with this type of bespoke AV.

To find out more about the event feel free to Contact Us