case studies

Virgin Active looked to enhance their Aldersgate club with premium audio visual solutions.

• HT rack
• iPad control & automation
• Distributed audio, Bose
• HD projection
• LED Walls
• MYZONE integration
• Instructor mic
• Myride® integration with Coach by Colour
• iPad Automation & Control

The vision
Virgin Active is an international brand with over 270 clubs across 10 countries. Their clubs aim to offer the very latest equipment in exceptionally dynamic exercise environments. Occupying 45,000 sq ft on a busy Central London junction, in the basement of a large office building, the chain looked to create a flagship private members’ club at their Aldersgate site.

The project
Virgin Active wanted to create an all-encompassing, multi-sensory member experience, also integrating key fitness floor brands including Wattbike, MYZONE, MyRide+ and SWIMTAG.

The solution
We integrated a pro audio system with Bose® Pro speakers, state-of-the-art projectors, as well as ultra-thin LED video walls and TV screens to enable members to evaluate their performance at every turn.

The result
“The Myride Audio Visual experience is a key differentiator, and our operational focus, is its instructor-led classes. Adding video the way Myride+ does to live classes doesn’t detract from the importance of the instructor. It simply empowers a new, exciting, fully immersive experience.”
Tim Foster, Virgin Active Club Performance Director

Through seamless integration and control of our proprietary and key partner technologies, we have enabled a complete audio visual package for Virgin Active that sets the scene for their flagship site.

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