case studies

The Vision 

The Shrewsbury Club, part of the Mosaic group, was hosting the International Tennis Federation (ITF) Women’s Tour – the largest women’s indoor tennis tournament staged in the UK - and had to provide activities throughout the tournament for guests, competitors, and their entourage. We were approached by the club for ideas on how to provide entertainment for these guests that was engaging, active, and suitable for a variety of ages. That is when MultiBall was introduced to the conversation.

The Solution

“We used MultiBall as part of the ITF World Tennis Tour event we staged at our club in Shrewsbury. It was an excellent addition to the variety of entertainment we had on offer for spectators.” 

- Dave Courteen, Managing Director, Mosaic Group 
 

We recommended the LED MultiBall system for this event due to its versatile, mobile and accessible nature. With over 40 games to play at various ability levels, and its focus on hand-eye coordination training, it was the perfect fit for this tennis event. 

We had an existing relationship with the customer and were familiar with their facilities, meaning we understood the logistics and potential barriers to introducing MultiBall at the tournament. 

Throughout this large-scale, multi-day tournament, the purpose of MultiBall was to encourage physical activity and participation, as well as to promote Shrewsbury Club as an innovative modern club to visiting fans. This proved so successful that the system was also used after the tournament finished to entertain guests late into the evening. 
 
 

The MultiBall System

As MultiBall was only to be used temporarily, the technology needed to be installed and disassembled with ease. MultiBall as a system is very flexible and requires a minimal setup.  All the club needed to supply was a power supply and an internet connection – our engineers handled the rest. 

We set up shop in a wood floored pop-up marquee tent that catered to the hospitality, entertainment, and evening events of the tournament. This allowed a wide range of users to benefit from the system. The Hutchison Technologies team also provided training to the on-site staff to ensure the system would be used to its fullest potential. 

“It provided a great way to get sponsors and players involved playing a fun game at the Civic Reception. It was also in constant use during the Family Fan Zone Day and provided a great medium to show videos too.” 

The pop-up marquee was also used during the day to house the ball boys and girls who were taking turns on court during the tournament, providing a relaxing and fun environment during their breaks. At night, the space was used to host guests, players, sponsors, and avid tennis enthusiasts.  

Due to the mobile nature of this interactive LED system, we did not need much advance planning. That's the beauty of MultiBall – it is simply plug and play. As a portable technology, it can be transported and fully installed within a matter of hours. To find out more about how easy the install process of this dynamic technology is, check out MultiBall’s LED Setup guide.

“It's hugely versatile and easy to operate, and our team were well-trained when it was installed. The interactive games are very engaging and provide a really good way to quickly get lots of people involved.” 
 
 

The Event 

The event took place across the best part of a week, which resulted in not only a large group of users interacting with the MultiBall system, but it also opened the discussion for how it could be used for other events and industries.  

 
“We also used it for presentations during some of the conferences. There was a lot of positive feedback from everyone involved and we certainly hope to use Multiball again.” 

Since the event, this pop-up style use of MultiBall has gathered interest of other industry players, such as Halo Leisure and Sodexo. Playing a central part in hosting networking events at the end of each day during the tournament, as well as functioning as digital signage, quiz board, and other activities, we’re excited to see where we’ll be bringing it to next.  
 
To find out more about MultiBall and its many applications, download the brochure here. If you want to enquire about the system for your own facility or event, speak to the team today.

 

“We used MultiBall as part of the ITF World Tennis Tour event we staged at our club in Shrewsbury. It was an excellent addition to the variety of entertainment we had on offer for spectators.

It provided a great way to get sponsors and players involved playing a fun game at the Civic Reception. It was also in constant use during the Family Fan Zone day and provided a great medium to show videos too. It's hugely versatile and easy to operate, and our team were well-trained when it was installed. The interactive games are very engaging and provide a really good way to quickly get lots of people involved.

We also used it for presentations during some of the conferences. There was a lot of positive feedback from everyone involved and we certainly hope to use MultiBall again.” Dave Courteen, Managing Director, Mosaic Group